Thinking Of Taking Up Content Writing As A Career? Here Are Some Pros And Cons You Must Know.
Are you planning to take up content writing as a career? Or are you a budding content writer? Well, here are some pros and cons of content writing as a career that you must know in either case.
With the evolution of digitization, the content writing industry has boomed manifolds. Come to think of it, almost anything and everything on the internet is content, either in the written form or in the form of audio/ video. Even the audio/ video content needs to be scripted by a content writer specializing in the niche. But then what exactly is content writing? Let’s decode that.
What Is Content Writing?
Content writing can be described as the process of ideating, researching, planning and eventually writing content usually for the digital sphere in order to carry out digital marketing processes. It can be in the form of blogs, website content, scripts for podcasts and videos or simply content written for different social media platforms.
What Are The Skills Required For Content Writing?
Even though there is no such eligibility to make a career in content writing, one must possess or develop certain skills to become a good content writer. The most predominant skill that one would require as a content writer is obviously a natural flair for writing. A good grasp on the language and excellent researching skills would serve greatly. Besides, if you want to make a career out of content writing, you must know the basics of SEO (Search Engine Optimization).
Let’s now take a look at the pros and cons of content writing as a career.
Pros Of Content Writing As A Career
Content Writing has been evolving as a career ever since the emergence of digital media. The growth of the content industry has sprouted numerous career opportunities, content writing being the primary. Other than being a stepping stone to multiple career options, content writing in itself has many pros of its own. Let’s take a look at them.
1. No Formal Degree
To begin your journey as a content writer, you don’t need any specific degree. Excellent writing skills and knowledge on the subject can help you ace the task. However, to make a living with a content writing career, you can take up digital courses and keep learning the intricacies of the craft.
2. Flexible Work Schedule
If you want to become a freelance content writer, you can be your own boss, at least in terms of your working hours. You can choose your working days and working hours as per your availability and desire to work. This gives you a lot of flexibility which in turn increases your productivity.
3. Less Third-party Interference
When working as a freelance content writer, you do not have to bother about pacifying multiple people with your work. Instead, you can just focus on your audience and their likes and dislikes. Your client directly gets in touch with you and thus, no third-party involvement would take a hit at your pay or your work.
4. Knowledge & Diversity
A career in content writing teaches you numerous skills that can help you in a number of ways. Be it through researching about a specific topic or understanding the intricacies of the art itself, content writing is one wise career choice if you want to learn about a number of different things and make money simultaneously.
Now, let’s take a look at the possible cons of content writing as a career.
Cons Of Content Writing As A Career
Even though there are numerous pros of a career in content writing, the increasing number of content writers and certain other factors make it a difficult career to thrive in. Let’s see what these cons are.
1. Cut-throat Competition
Since there is no significant eligibility criteria, anyone who has excellent writing skills can become a content writer making it extremely competitive. One can only survive here through consistent improvement and specialization in a particular niche.
2. Uncertain Working Conditions
As a freelance content writer, you’ll have to be in a constant state of acquiring new clients as there is no certainty of work. You’ll have to go the extra mile to find work for yourself every now and then.
A freelancer has to be self-motivated and efficient with time management to make progress. As a content writer, you’d have to set your own working hours and be strict with it. Otherwise, it can mess up your work life balance.
Since you are your own boss as a freelance content writer, you will have to take care of your finances, your legal requirements and client acquisition along with your content writing until you can afford to lay off the work to professionals.
On a concluding note, every career option comes with its own set of challenges and perks. If you want to make it to the top, you’d have to find a way to do so.
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